Ads Terminology - A Meta Ads Glossary

Ads Terminology – A Meta Ads Glossary

This glossary contains commonly used, but important terms, so you won’t be left nodding in bemused confusion when looking at your ad reports.

Bookmark this page and use it when you aren’t sure about what something means!

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Handling Negative Reviews like a professional

Handling Negative Reviews like a Professional

Let us ask you this: when was the last time that you left a review somewhere?

It’s funny that we all rely on reviews, but few people ever write them, right?

Those who do write reviews are providing your business with an extremely valuable resource: Influence. And the thing is, influence (aka social proof) is one of the 4 key elements of your sales pitch that will ultimately help you boost your sales conversions.

So if there’s one thing you can’t have enough of – It’s social proof. And you want it to be positive.

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how you position your brand determines your business success.

Brand Position & Business Success

We bet you hear this all the time, but how you position your brand determines your business success. So, if you’re totally and completely happy and content with how successful your business is, answer this: Why are you still marketing your business? We’ll tell you why! Because while your business might be successful, it’s not as successful as it could be.

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Video SEO - The secret sauce to video marketing strategy

Video SEO – The Secret Sauce to Video Marketing

When it comes to conquering the digital realm, Search Engine Optimisation (SEO) is the secret sauce for a killer video marketing strategy. It’s like giving your website and online content a turbo boost to soar through search engine results and bask in the spotlight. With effective video SEO techniques, you’ll magnetise organic traffic, unleash brand exposure, and attract those oh-so-precious leads to your website!

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How to Build a Killer Video Marketing Strategy

How to Build a Killer Video Marketing Strategy

So, you want to create an EPIC marketing video for your business?! That’s GREAT news because, by now, just about every man and their dog knows: Video is KING when it comes to marketing. A well-crafted video marketing strategy can captivate viewers, convey powerful messages, and drive conversions. In this article, we will delve into the essential steps to create a killer video marketing strategy that will set your business apart from the competition.

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Streamlining UX: Boosting Website Success with User-Friendly Design

Streamlining UX: Boosting Website Success with User-Friendly Design

In today’s digital age, where attention spans are shorter than ever, having a user-friendly website design and intuitive navigation is paramount. A well-designed website not only enhances the user experience (UX) but also plays a significant role in reducing bounce rates and improving conversion rates. This article aims to provide guidance on optimising website layouts, menus, and internal linking structures, while emphasising the importance of UX in achieving these goals.

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